This book provides the reader with a comprehensive, relevant, and visually rich insight into the world of research methods specifically aimed at product designers. It includes practical case studies and tutorials that will inform, inspire, and help you conduct product design research better.
Product designers need a comprehensive understanding of research methods. Their day-to-day work routinely involves observing people, asking questions, searching for information, making and testing ideas, and ultimately generating ‘solutions’ to ‘problems’. Manifesting in the design process is the act of research. Tremendous technological advances in information, computing, and manufacturing processes also offer enormous opportunities to product designers, such as developing “intelligent” products and services, but also raise important research questions that need to be dealt with. Product designers are, in many ways, best placed to address these challenges because of how they apply their design thinking to problems.