The world is working exactly as designed.
The combustion engine, which is destroying our planet’s atmosphere and rapidly making it inhospitable, works exactly as we designed it. Guns, which lead to so much death, work exactly as they’re designed to work. And every time we “improve” their design, they get better at killing. Facebook’s privacy settings, which have outed gay teens to their conservative parents, are working exactly as designed. Their “real names” initiative, which makes it easier for stalkers to re-find their victims, is working precisely as planned. Twitter’s toxicity and lack of civil discourse are working exactly as it’s designed to work.
The world is working exactly as designed. And it’s not working very well. Which means we need to do a better job of designing it. Design is a craft with a fantastic amount of power. The power to choose. The ability to influence. As designers, we need to see ourselves as gatekeepers of what we are bringing and decide not to get into the world. Design is a craft with responsibility. The responsibility to help create a better world for all.
Design is also a craft with a lot of blood on its hands. Every cigarette ad is on us. Every gun is on us. Every ballot that a voter cannot understand is on us. Every time a social network’s interface allows a stalker to find their victim, that’s on us. The monsters we unleash into the world will carry your name.
This book will make you see that design is a political act. What we choose to design is a political act. What we choose to work for is a political act. Who we choose to work with is a political act. And, most importantly, the people we’ve excluded from these decisions is the biggest (and stupidest) political act we’ve made as a society.
If you’re a designer, this book might make you angry. It should make you angry. But it will also give you the tools you need to make better decisions. You will learn how to evaluate the potential benefits and harm of what you’re working on. You’ll learn how to present your concerns. You’ll understand the importance of building and working with diverse teams who can approach problems from multiple points of view. You’ll learn how to make a case using data and good storytelling. You’ll know to say NO in a way that’ll make people listen. But mostly, this book will fill you with the confidence to do the job the way you always wanted to be able to do it. This book will help you understand your responsibilities.