Sketching User Experiences: Getting the Design Right and the Right Design (Interactive Technologies)

Sketching User Experiences: Getting the Design Right and the Right Design (Interactive Technologies)

Sketching User Experiences: Getting the Design Right and the Right Design

By Bill Buxton

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Description

Sketching User Experiences approaches design and design thinking as something distinct that needs to be better understood by both designers and the people they need to work with to achieve success with new products and systems. So while the focus is on design, the approach is holistic. Hence, the book speaks to designers, usability specialists, the HCI community, product managers, and business executives. There is an emphasis on balancing the back-end concern with usability and engineering excellence (getting the design right) with an up-front investment in sketching and ideation (getting the right strategy). Overall, the objective is to build an informed plan: moulding emerging technology into a form that serves our society and reflects its values.

Grounded in both practice and scientific research, Bill Buxton’s engaging work aims to spark the imagination while encouraging the use of new techniques, breathing new life into user experience design.

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