Solving Problems with Design Thinking: Ten Stories of What Works (Columbia Business School Publishing)

Solving Problems with Design Thinking: Ten Stories of What Works (Columbia Business School Publishing)

Solving Problems with Design Thinking: Ten Stories of What Works (Columbia Business School Publishing)

By Jeanne Liedtka, Andrew King and Kevin Bennett

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Description

Design-oriented firms such as Apple and IDEO have demonstrated how design thinking can affect business results. However, most managers lack a sense of using this new approach for issues other than product development and sales growth; solvingĀ Problems with Design ThinkingĀ details ten real-world examples of managers who successfully applied design methods at 3M, Toyota, IBM, Intuit, and SAP; entrepreneurial start-ups such as MeYou Health; and government and social sector organizations, including the City of Dublin and Denmark’s The Good Kitchen.

Using design skills such as ethnography, visualization, storytelling, and experimentation, these managers produced innovative solutions to such problems as implementing strategy, supporting a sales force, redesigning internal processes, feeding the elderly, and engaging citizens. They elaborate on the challenges they faced and the methods and tools they used, providing a clear path to implementation based on the principles and practices in Jeanne Liedtka and Tim Ogilvie’s Designing for Growth: A Design Thinking Tool Kit for Managers.

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