Packaging today needs to do so much more than preserving, protecting, and promoting the products it contains. The rise of environmental issues and globalization mean that today’s packaging designers must create innovative solutions that are also sustainable.
This book shows how packaging design has changed to meet the demands of this new context. It takes the reader behind some of the worlds best-known brands to meet the designers, clients, marketers, technologists, environmentalists, and retailers to tell their stories about the development of some of the most remarkable packs of our time. Showcasing the best packaging design worldwide and presented through new colour photography, the book also features in-depth case studies of some of the most innovative design processes with interviews and illustrated details.