Package Design Workbook: The Art and Science of Successful Packaging

Package Design Workbook: The Art and Science of Successful Packaging

Package Design Workbook: The Art and Science of Successful Packaging

By Steven DuPuis and John Silva

Description

The Art and Science of Successful Packaging

This comprehensive guide provides designers with a thoughtful packaging primer that covers the challenges of designing packaging for a competitive market in a very hardworking and relevant way. Package Design Workbook addresses all aspects of the creative process, including choosing a package format, colours and materials, final finishes, and special considerations such as awkward objects and unique display considerations. This book breaks down the design process much more comprehensively than most books on the subject, which analyze the final designs.

This guide also offers case studies in the back half of the book, with the text focusing on why specific colours, formats, type treatments, and finishes were chosen and the effects on the consumer and the client.

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Paperbackfrom $40.83

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