Description

Learn the 3 C’s of Design That Will Turn Heads!

Learn the basics with a book about everything from fonts and colours to layout and business issues. Jim Krause, who wrote the popular Index series, helps you understand and use the three things that every good visual design needs:

Components: Learn how to get the most out of the photos, illustrations, icons, typography, linework, decorations, borders, and backgrounds you use in your design.

Composition: Practice putting together the parts of a design well. Use the rules of placement, grouping, alignment, flow, and spacing to make a design that looks good and fits together nicely.

Concept: Use the intangible elements of theme, connotation, and style to deliver your message in a way that will always impress your clients.

Whether you’re just starting as a designer, are in the middle of your career, or have been doing it for a while, this easy-to-use, portable book will teach you how to be more creative and give you ideas for new projects.