Most people would assume that creativity and discipline can’t coexist and that only when resources are replete and the talent best-in-class can one be creative. But nothing could be further from the truth. Creativity thrives amid constraints and calls for tremendous discipline. Creative problem-solving is at the heart of innovation, and some of the world’s most innovative companies are very systematic in following this approach.
Pioneered by IDEO and Stanford d.school, design thinking is one such approach that draws inspiration from the realm of product design. However, it shouldn’t be narrowly associated with the world of start-ups and technology or thought of as something limited to product development. The method is increasingly being used in a broader context and can help us address a vast array of problems.
This book attempts to offer a practitioner’s perspective on how the tenets, methods and discipline of design thinking can be applied across a range of domains, including everyday problems, and help us become expert problem-solvers by using the appropriate toolsets, skills sets and mindsets.