Interactive Packaging Design

Interactive Packaging Design

Interactive Packaging Design

By Peng Chong

SKU: 1912268531 Category:


With the continuous development of science and technology, human has stepped into an era of the experience economy, and interactivity has received more attention. The use of interactivity in packaging design can cause users’ emotional interaction, thus generating the will to purchase, which is the significance of interactive packaging design. This book introduces interactive packaging, its types, functions, developed background, design principles, design factors, how to establish an interactive relationship, and the application of new technology and new materials in interactive packaging design through a combination of text and pictures. Detailed interactive principle analyses are included in many design cases for readers to understand interactive packaging design and enable them to create user-attractive interactive packaging design works.

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