Expressive lettering and illustrated words: here is a kaleidoscope of highly animated text and type from a broad spectrum of styles and effects. Psychedelia, Hip-Hop, Gothic, flowers, smoke, hair, electricity, and monuments are just a few of the creative allusions for the dramatic and intricate examples inspired by nature, history, and just about anything visually provocative.
Beginning with a historical overview of the ornamental type and how it has evolved through the significant creative periods from the beginning of the twentieth century to the present, the book includes hundreds of contemporary examples from around the world, organized into three sections: History Lesson, Au Naturel, and Eclectic. Each consists of a brief essay introducing the graphic work’s background, influences, and outstanding aspects so beautifully displayed.
New Ornamental Type is an essential reference for practitioners and students and anyone who appreciates type’s sheer delight as illustration. 272 colour and 88 black-and-white illustrations