The letter case is a subtle change to a brand name, i.e. whether a brand name appears in all lowercase or uppercase letters. Research published in the Journal of Retailing suggests whether a designer chooses uppercase or lowercase letters significantly impacts a customers response to a brand. Read More →

La Biche au Bois by Jules Cheret

Jules Cheret was a French painter and lithographer who became a master of Belle Époque poster art. He has been called the father of the modern poster.Read More →