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La Biche au Bois by Jules Cheret

Jules Cheret was a French painter who became a master of Belle Epoque poster art. Over the course of his long life, Cheret produced more than 1000 posters. His extravagantly colourful designs were used to regularly promote upcoming theatre productions. He is regarded as the father of the modern poster.Read More →

The letter case is a subtle change to a brand name, i.e. whether a brand name appears in all lowercase or uppercase letters. Research published in the Journal of Retailing suggests whether a designer chooses uppercase or lowercase letters significantly impacts a customers response to a brand. Read More →