The American Institute of Graphic Arts (AIGA) is a group of professional designers who aim to show how important design is to industry, society, and our future as a whole. It was started in 1914 by a small group of graphic designers, printers, publishers, and illustrators. Since then, it has developed into a national network of skilled designers, educators, students, and fans. AIGA aims to help individuals in business, the media, and the government understand how vital design and designers are. It also works to improve professional growth, promote the value of design, and set worldwide conventions and moral guidelines.
Paul Rand, was a seminal figure in graphic design who made innovative visual identities for some of America’s major corporations and book and magazine publishers
We all have seen the designs of Paul Rand at some stage of our lives. He had a career spanning nearly seven decades. There is the seminal logo for IBM and the logo for ABC. There is the Westinghouse logo, the logo for NeXT computers. There are posters and packaging, book covers, record covers and a multitude of magazine covers.