Hasuike founded his firm in Milan after studying architecture and industrial design in Tokyo and working for Seiko for a year. He has designed for various well-known brands, including Gaggia coffee machines, Panasonic electronic items, Villeroy & Boch sanitary ware and tableware, Grand Gourmet kitchen knives (1994), and WMF cookware.
The way Dieter Rams tell it good design boils down to something as simple durability.
Okay, not durability alone. A Well-designed piece is so self-explanatory that figuring out how to use it as simple as looking at it. And a design develops from the inside out because it involves not only aesthetics but also function.