Alessi is an Italian domestic metal products factory. You would think that Alessi Italy’s foremost design factory would have its headquarters in an imposing palazzo in Milan. Instead, the company is nestled near a small northern Italian lake called Lago d’Orta, a mountain range from its more famous big brother, Lago Maggiore.
The way Dieter Rams tell it good design boils down to something as simple durability.
Okay, not durability alone. A Well-designed piece is so self-explanatory that figuring out how to use it as simple as looking at it. And a design develops from the inside out because it involves not only aesthetics but also function.