La Rinascente Window Display, Milan, Ita

La Rinascente, the Milan department store was established after the First World War and has done a great deal to promote Italian design standards. Its name, La Rinascente (Rebirth), was conceived by the Italian poet Gabriele D’Annunzio, a specific resonance in the 1930s when the company also did much to promote the domestic consumption of Italian products under Mussolini in the drive towards national self-sufficiency (autarchy).Read More →