A method of printing from a design drawn directly on a slab of stone or other suitable material. The design is not raised in relief as in woodcut or incised as in line engraving, but drawn on a smooth printing surface. Initially, this surface was provided with a slab of unique limestone, but metal (usually zinc or aluminium) or more recently plastic sheets were prefered because they are less bulky.
Paul Rand, was a seminal figure in graphic design who made innovative visual identities for some of America’s major corporations and book and magazine publishers
We all have seen the designs of Paul Rand at some stage of our lives. He had a career spanning nearly seven decades. There is the seminal logo for IBM and the logo for ABC. There is the Westinghouse logo, the logo for NeXT computers. There are posters and packaging, book covers, record covers and a multitude of magazine covers.
I am feeling nostalgic for the humble pencil. There is a comfort and warm familiarity whenever I pick one up (rarely these days). Pencils are inexpensive, portable, simple to operate and the marks that they make are easy to erase. Unlike other writing tools, they do not run out of ink or skip.