The Festival of Britain (FOB) was seen both as a public morale booster and an opportunity to remind the world of Britain’s contribution to civilisation, history, and technological development in the past, present, and future. It took place on the South Bank of the River Thames. The Council of Industrial Design (COID) provided an essential stage for promoting well-designed British products in its national push for economic recovery in the post-Second World War era, especially on the main South Bank, London, more specifically in terms of design.
The Royal Festival Hall, London, is an enduring legacy of the cultural optimism of the Festival of Britain, seven decades ago. In 1948, a hand-picked team of architects was brought in by London county council (LCC) to design the concert hall on the South Bank in which the festival would hold its main show.