The Festival of Britain (FOB) was seen both as a public morale booster and an opportunity to remind the world of Britain’s contribution to civilisation, history, and technological development in the past, present, and future. It took place on the South Bank of the River Thames. The Council of Industrial Design (COID) provided an essential stage for promoting well-designed British products in its national push for economic recovery in the post-Second World War era, especially on the main South Bank, London, more specifically in terms of design.
The Design Research Unit (DRU) was one of the first design consultancies to provide various specialist design services to companies and individuals alike. In 1943, Herbert Read was established in Knightsbridge offices, London following negotiations with Marcus Bramwell, managing director of Stuart’s Advertising Agency. Following the 2nd World War, it emerged as an increasingly important design consultancy that connected design to industry and obtained several prestigious commissions for designers.
Today, Carlo Mollino seems just as important as when he was alive. The designer left his mark on the world of industrial design of the 20th century through one of a kind objects, incorporating new techniques and materials produced rather than batch productions in the form of collector’s items.