Paul Rand, was a seminal figure in graphic design who made innovative visual identities for some of America’s major corporations and book and magazine publishers
We all have seen the designs of Paul Rand at some stage of our lives. He had a career spanning nearly seven decades. There is the seminal logo for IBM and the logo for ABC. There is the Westinghouse logo, the logo for NeXT computers. There are posters and packaging, book covers, record covers and a multitude of magazine covers.
This small one-room studio is decorated with lots of white combined with natural materials and warm colours like beige and ochre. This warm palette looks very inviting and unifies the style throughout the space.
My favourite area must be the small white dining area with white bentwood chairs. Perfect for a morning coffee.