German-born, Tschichold is one of the most outstanding and influential typographers of the 20th century, He cleared away the old typography of pre-1925 and made room for a modern, structured and regulated new typography. His work is characterised by rigorous structure, asymmetrical placement of contrasting elements, and layouts based on horizontal and vertical underlying grids.
Little is known about the early life of France’s most distinguished type designer Claude Garamond, though he is mentioned as being “at work” in the printing business early in the sixteenth century, Garamond was commissioned by the French monarch, Francis I, to cut a font of Greek letter which later became known as the “Royal Greek Type.”
Italics are probably the most common form of typographic emphasis and is used in both text and display settings. True-drawn italics are usually a unique and separate design from their Roman brethren. Aldus Manutius, a commercial printer, was looking for a way to fit more type onto a page and to reduce the price of his low-cost editions.
Arrow Design ‘Brand New Roman’ is a Fun Mashup of All the Corporate Logos You Know and Love BY Shaunacy Ferro.
Hello Velocity Brand New Roman is not your average typeface. You’ll probably never find it in the drop-down menu of Microsoft Word or see it on a sign, but it’s instantly recognizable.
Although it sounds like it ‘Greeking’ is not some weird sexual practice practised by the ancients. ‘Greeking’ is a technique that originated in advertising where the potential ad copy or text for a new ad being developed is represented by non-words so that the viewer can focus on the overall design rather than getting caught up in the actual details of the text.
These posters by Robin Weissenborn are not new, they were designed in 2015 and awarded in an international poster competition. The graphic designer, who was studying at the prestigious Bauhaus university at the time, designed a series of posters using experimental typography and cool distorted perspectives.