vernacular typography

the letterforms selected, created, or applied by a person whose occupation is not derived from regular work with letterforms

All through the 1980s, a disgruntled Department of Defense analyst adorned his daily desk calendar with all sorts of illustrations and commentary on the news . The majority of the entries focus on domestic politics and international affairs, providing (with the exception of 1988) a day-by-day view of the Reagan Administration and the waning years of the Cold War.Read More →

Town House motel sign

Motel signs are one of my favourite examples of recognisable American vernacular typography. Read More →

Piece by piece old Route 66 landmarks, vintage gas stations, famous hamburger stands and cages with such euphonious names as Pig Hip are vanishing. As this example of classic route 66 vernacular typography, there are still some gems as the fascination lives on. Read More →