Swatch has revolutionised the watch industry over the previous four decades. The Swatch became the fashion item of the 1980s thanks to its combination of Swiss technology, design, and low price. It is the first watch that has become a classic look, with a black plastic band and a basic watch face.
The evolution of the wristwatch had its roots in the First World War. World War I was a seminal moment when the wristwatch became both a strategic military tool and a fashion accessory. Wristwatches were worn only by women before the twentieth century — and more for fashion than anything as practical as timekeeping.
The following posts illustrate the balance between functionality and design. Enjoy!