La Biche au Bois by Jules Cheret

Jules Cheret was a French painter and lithographer who became a master of Belle Époque poster art. He has been called the father of the modern poster.Read More →

AIGA promotional poster

The American Institute of Graphic Arts (AIGA) is a professional design organisation. Members practice all forms of communication design, including graphic design, typography, interaction design, user experience, branding and identity. The objective of the organisation is to be the standard bearer of professional ethics and practice in the design profession. TRead More →

William Caslon Example of Greeking

Although it sounds like it ‘Greeking’ is not some weird sexual practice practised by the ancients.  ‘Greeking’ is a technique that originated in advertising where the potential ad copy or text for a new ad being developed is represented by non-words so that the viewer can focus on the overall design rather than getting caught up in the actual details of the text.Read More →