La Biche au Bois by Jules Cheret

Jules Cheret was a French painter who became a master of Belle Epoque poster art. Over the course of his long life, Cheret produced more than 1000 posters. His extravagantly colourful designs were used to regularly promote upcoming theatre productions. He is regarded as the father of the modern poster.Read More →

AIGA promotional poster

The American Institute of Graphic Arts (AIGA) is a group of professional designers who aim to show how important design is to industry, society, and our future as a whole. It was started in 1914 by a small group of graphic designers, printers, publishers, and illustrators. Since then, it has developed into a national network of skilled designers, educators, students, and fans. AIGA aims to help individuals in business, the media, and the government understand how vital design and designers are. It also works to improve professional growth, promote the value of design, and set worldwide conventions and moral guidelines.Read More →

Necker Cube

The Necker cube illustrates how the eye can reach two conclusions. The two squares in the Necker cube can be perceived as either the front or the rear surface of the cube. Read More →

William Caslon Example of Greeking

Although it sounds like it โ€˜Greekingโ€™ is not some weird sexual practice practised by the ancients. ย โ€˜Greekingโ€™ is a technique that originated in advertising where the potential ad copy or text for a new ad being developed is represented by non-words so that the viewer can focus on the overall design rather than getting caught up in the actual details of the text.Read More →