Shape

La Biche au Bois by Jules Cheret

Jules Cheret was a French painter who became a master of Belle Epoque poster art. Over the course of his long life, Cheret produced more than 1000 posters. His extravagantly colourful designs were used to regularly promote upcoming theatre productions. He is regarded as the father of the modern poster.Read More →

AIGA promotional poster

The AIGA is a professional design organization promoting ethical design practices, professional development, and the value of design across disciplines since 1914.Read More →

William Caslon Example of Greeking

Although it sounds like it ‘Greeking’ is not some weird sexual practice practised by the ancients.  ‘Greeking’ is a technique that originated in advertising where the potential ad copy or text for a new ad being developed is represented by non-words so that the viewer can focus on the overall design rather than getting caught up in the actual details of the text.Read More →