Adrian Frutiger was a Swiss graphic designer and typographer. Frutiger created some of the most widely used fonts of the 20th century, and they can be seen daily in airports on street signs and in subway stations. He was the creator of many internationally known and loved fonts such as Avenir, Frutiger, Univers and Vectora.
Max Bill (1908 – 1994) was a Swiss painter, sculptor, architect, designer, teacher, and writer. He studied at the Bauhaus from 1927 to 1929, then returned to Switzerland, primarily in Zurich. He saw himself as primarily an architect, but he worked in several fields, with the ultimate goal of bringing the various branches of the visual arts together—he once described art as the “sum of all functions in harmonious unity.”
Born Charles Édouard Jeanneret, Swiss-born architect, designer and theorist, Le Corbusier was one of the most influential artistic figures in 20th-century architecture, publisher of the Esprit Nouveau Modernist newspaper in 1920, author of several influential books including Vers une architecture (1923), L’art décoratif d’aujourd’hui (1925) and Les 5 points d (CIAM). He also coined the principle that ‘a machine for living in’ was the modern home.
The poster has established itself as an integral part of modern marketing and has acquired the status of a typical Swiss quality product just like the one it was intended to sell. A good example is the poster designed in 1952 by Herbert Leupin (1916–1999) for the Pelikan fountain pen company. Showing an eponymous bird with a pen in its beak and a wing ink, it’s done with very little text. The message is simple: the bird is a brand name. Anyone looking to buy a fountain pen.
Marianne Straub was a Swiss designer and weaver and designer she was born in Amriswil. But her career grew in Britain from the time she entered Bradford Technical College (in the middle of the Yorkshire wool industry) in 1932 to expand her knowledge of powerloom weaving. Straub’s mother vetoed Germany
Gertrud Preiswerk was a Swiss textile designer she was born in Basel. Between 1926 and 1930, she trained in-the weaving workshop, Bauhaus, Dessau, under Gunta Stolzl. In 1929, she took a summer course, Johanna Brunsons’s Weaving School, Stockholm. She studied the operation of silk power looms at Vereinigte Seiden Webereien.
Hermann Obrist was a Swiss sculptor and designer. He was most active in Germany. A leading figure in the evolution of Jugendstil in Munich, Obrist was inspired by the Arts and Crafts Movement, which he had experienced when he visited Britain in 1897. Early Career He studied medicine and natural