Tschichold created new standards of text arrangement and style that inspired all of the British postwar graphic design, although only working for the publication for three years. Then, with the formulation of the “Penguin Composition Rules,” he was able to apply Modernist theory to the requirements of book manufacturing.Read More →
He was dubbed “the father” of New Wave or Swiss Punk typography . LEARN MORERead More →
Itten was a founding member of the Weimar Bauhaus, along with German-American painter Lyonel Feininger and German sculptor Gerhard Marcks, under the guidance of German architect Walter Gropius. TELL ME MORERead More →
German-born, Tschichold is one of the most outstanding and influential typographers of the 20th century, He cleared away the old typography of pre-1925 and made room for a modern, structured and regulated new typography. His work is characterised by rigorous structure, asymmetrical placement of contrasting elements, and layouts based on horizontal and vertical underlying grids.Read More →
Max Ernst Haefeli (1901-1976) was a Swiss architect and designer born in Zurich. He worked in the Otto Bartning studio in Berlin between 1923-24.Read More →
Carl J.Jucker was a metalworker from Switzerland. He studied at the Kunstgewerbeschule, Zürich, from 1918-1922. He studied under Muche between 1922 and 1923. He studied at Bauhaus with Christian Dell, Paul Klee and László Moholy-Nagy.Read More →
Sigfried Giedion (1888-1968) was a Swiss art historian and designer. He was born in Prague. Read More →
Hans Gugelot (1920 – 1965) began his career in engineering (1940–2) and architecture (1940–6) in Switzerland and was closely associated with the radical Hochschüle für Gestaltung (HfG) in UlmRead More →
Jean Dunand is a Swiss sculptor, metalworker, and artisan. He was born in 1877 in La Chaux-de-Fonds and died on the 27th of December 1942.Read More →
Max Bill (1908 – 1994) was a Swiss painter, sculptor, architect, designer, teacher, and writer. He studied at the Bauhaus from 1927 to 1929, then returned to Switzerland, primarily in Zurich. He saw himself as primarily an architect, but he worked in several fields, with the ultimate goal of bringing the various branches of the visual arts together—he once described art as the “sum of all functions in harmonious unity.”Read More →
Kurt Thut (b. 1931-2011) was born in Möriken, Switzerland. In his father’s workshop, while attending the School of Art and Design in Zurich, Thut improved his carpentry skills.Read More →
Marianne Straub began weaving as a child and later trained under Heinrich Otto Hürlimann Between 1928-31, at the Kunstgewerbeschule, Zürich. Between 1932-33, she was involved with machine production, at Bradford Technical College.Read More →
Gertrud Preiswerk was a Swiss textile designer she was born in Basel. Between 1926 andRead More →
Herbert Matter (April 25, 1907 – May 8, 1984) was a Swiss-born American photographer and graphic designer known for his pioneering use of photomontage in commercial art.Read More →
While the space arrangements in this structure are inconsistent, its relationship to its site, separation of living from service spaces, and deep window recesses echo his stark, robust and towering style. Read More →
She was a wealthy lady with cultural aspirations, who spent her time travelling between the great cultural centres and fashionable holiday resorts of Europe, and who liked to gather artists and authors around her.
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The Swiss Army Knife, every schoolboy’s dream, was first manufactured in the late nineteenth century. The knife is more than a simple pen knife, with its distinctive bright red body bearing the trademark white cross: it is a compact household tool kit.Read More →
In Switzerland and Rotterdam, he worked as an apprentice and collaborator with Willem van Tijen and H.A. Maaskant. He founded an architecture firm in Solothurn in 1949. He was a guest professor at the University of Southern California in Los Angeles from 1966 to 1971.Read More →
Frey was born in Zurich, Switzerland, and obtained his architecture diploma from the Winterthur Institute of Technology in 1924. Frey got technical training in traditional building construction rather than design education in the then-popular Beaux-Arts style. Frey worked in construction during his school vacations and apprenticed with architect A. J. Arter in Zurich before getting his diploma.Read More →
Born Charles Édouard Jeanneret, Swiss-born architect, designer and theorist, Le Corbusier was one of the most influential artistic figures in 20th-century architecture, publisher of the Esprit Nouveau Modernist newspaper in 1920, author of several influential books including Vers une architecture (1923), L’art décoratif d’aujourd’hui (1925) and Les 5 points d (CIAM). He also coined the principle that ‘a machine for living in’ was the modern home.Read More →