This sofa is designed in a so-called minimalist style that is basic and unadorned. Throughout the late 1980s, this emergent style had a significant impact on design in Europe. The sofa in question results from a significant collaboration between a talented young designer and a manufacturer committed to promoting new design.
Frey was born in Zurich, Switzerland, and obtained his architecture diploma from the Winterthur Institute of Technology in 1924. Frey got technical training in traditional building construction rather than design education in the then-popular Beaux-Arts style. Frey worked in construction during his school vacations and apprenticed with architect A. J. Arter in Zurich before getting his diploma.
Born Charles Édouard Jeanneret, Swiss-born architect, designer and theorist, Le Corbusier was one of the most influential artistic figures in 20th-century architecture, publisher of the Esprit Nouveau Modernist newspaper in 1920, author of several influential books including Vers une architecture (1923), L’art décoratif d’aujourd’hui (1925) and Les 5 points d (CIAM). He also coined the principle that ‘a machine for living in’ was the modern home.
Adrian Frutiger was a Swiss graphic designer and typographer. Frutiger created some of the most widely used fonts of the 20th century, and they can be seen daily in airports on street signs and in subway stations. He was the creator of many internationally known and loved fonts such as Avenir, Frutiger, Univers and Vectora.
The Alpine Eagle collection of sporty-chic timepieces stretches its wings, embracing a flyback chronograph in a new 44 mm diameter case for the first time. The Alpine Eagle XL Chrono clock with the integrated bracelet is inspired by the might of the eagle and the beauty of the Alps, as is the complete series.
The poster has established itself as an integral part of modern marketing and has acquired the status of a typical Swiss quality product just like the one it was intended to sell. A good example is the poster designed in 1952 by Herbert Leupin (1916–1999) for the Pelikan fountain pen company. Showing an eponymous bird with a pen in its beak and a wing ink, it’s done with very little text. The message is simple: the bird is a brand name. Anyone looking to buy a fountain pen.
Swatch has revolutionised the watch industry over the previous four decades. The Swatch became the fashion item of the 1980s thanks to its combination of Swiss technology, design, and low price. It is the first watch that has become a classic look, with a black plastic band and a basic watch face.