Jules Cheret was a French painter who became a master of Belle Epoque poster art. Over the course of his long life, Cheret produced more than 1000 posters. His extravagantly colourful designs were used to regularly promote upcoming theatre productions. He is regarded as the father of the modern poster.
The universal typeface, 1925, was a geometric alphabet based on bar and circle and was designed by Herbert Bayer (1900) to function efficiently in a technological society. Bayer rejected the “archaic and complicated gothic alphabet” which lingered in the most scientifically advanced society of its time, Germany of the first world war period and the postwar era.
Tschichold created new standards of text arrangement and style that inspired all of the British postwar graphic design, although only working for the publication for three years. Then, with the formulation of the “Penguin Composition Rules,” he was able to apply Modernist theory to the requirements of book manufacturing.
World Atlas of Coffee. Coffee has never been better or more interesting than it is today. Where coffee comes from, how it was harvested and the roasting process are just a few factors that influence the taste of what we drink. Champion barista and coffee expert James Hoffmann examines these key factors.
Less dramatic accomplishments and contributions to the culture of modern civilisation by artists, artisans and designers have been but little publicised. It was in 1937 that a mild-mannered, quiet and kindly man was recognised as a real genius – Frederic W. Goudy, one of the most famous type designers in the world!
Agitprop art (or the art of agitation) was used to manipulate ideological beliefs, specifically to spread the ideals of Communism in Russia in the period immediately following the 1917 revolution. The term ‘agitprop’ (an abbreviation for agitation propaganda: ‘agitational propaganda’) was first used shortly after the Revolution, and the Communist Party established the Department of Agitation and Propaganda in 1920.
German-born, Tschichold is one of the most outstanding and influential typographers of the 20th century, He cleared away the old typography of pre-1925 and made room for a modern, structured and regulated new typography. His work is characterised by rigorous structure, asymmetrical placement of contrasting elements, and layouts based on horizontal and vertical underlying grids.
Paul Rand, was a seminal figure in graphic design who made innovative visual identities for some of America’s major corporations and book and magazine publishers
We all have seen the designs of Paul Rand at some stage of our lives. He had a career spanning nearly seven decades. There is the seminal logo for IBM and the logo for ABC. There is the Westinghouse logo, the logo for NeXT computers. There are posters and packaging, book covers, record covers and a multitude of magazine covers.
A monogram is a single symbol made up of one or more letters. Every aspect of an individual’s taste and fancy can be accommodated with a monogram. Monograms differ significantly, and there are of a great variety of design. There are so many different types and combinations of the same letters that no two persons with the same initials need to have the same monogram.
The American Institute of Graphic Arts (AIGA) is a professional design organisation. Members practice all forms of communication design, including graphic design, typography, interaction design, user experience, branding and identity. The objective of the organisation is to be the standard bearer of professional ethics and practice in the design profession. T
Typography is one of design’s most delightful frontiers, a strange medley of timeless rituals and timely transformation in the face of technical progress, whether you’re a serious artist, a recreational type-nerd, or a casual lover of the fine letterform you will enjoy this selection of books.