Jules Cheret was a French painter who became a master of Belle Epoque poster art. Over the course of his long life, Cheret produced more than 1000 posters. His extravagantly colourful designs were used to regularly promote upcoming theatre productions. He is regarded as the father of the modern poster.
A monogram is a single symbol made up of one or more letters. Every aspect of an individual’s taste and fancy can be accommodated with a monogram. Monograms differ significantly, and there are of a great variety of design. There are so many different types and combinations of the same letters that no two persons with the same initials need to have the same monogram.
The American Institute of Graphic Arts (AIGA) is a group of professional designers who aim to show how important design is to industry, society, and our future as a whole. It was started in 1914 by a small group of graphic designers, printers, publishers, and illustrators. Since then, it has developed into a national network of skilled designers, educators, students, and fans. AIGA aims to help individuals in business, the media, and the government understand how vital design and designers are. It also works to improve professional growth, promote the value of design, and set worldwide conventions and moral guidelines.
Paul Rand, was a seminal figure in graphic design who made innovative visual identities for some of America’s major corporations and book and magazine publishers
We all have seen the designs of Paul Rand at some stage of our lives. He had a career spanning nearly seven decades. There is the seminal logo for IBM and the logo for ABC. There is the Westinghouse logo, the logo for NeXT computers. There are posters and packaging, book covers, record covers and a multitude of magazine covers.
Tschichold created new standards of text arrangement and style that inspired all of the British postwar graphic design, although only working for the publication for three years. Then, with the formulation of the “Penguin Composition Rules,” he was able to apply Modernist theory to the requirements of book manufacturing.
Adrian Frutiger was a Swiss graphic designer and typographer. Frutiger created some of the most widely used fonts of the 20th century, and they can be seen daily in airports on street signs and in subway stations. He was the creator of many internationally known and loved fonts such as Avenir, Frutiger, Univers and Vectora.
Little is known about the early life of France’s most distinguished type designer Claude Garamond, though he is mentioned as being “at work” in the printing business early in the sixteenth century, Garamond was commissioned by the French monarch, Francis I, to cut a font of Greek letter which later became known as the “Royal Greek Type.”
Agitprop art (or the art of agitation) was used to manipulate ideological beliefs, specifically to spread the ideals of Communism in Russia in the period immediately following the 1917 revolution. The term ‘agitprop’ (an abbreviation for agitation propaganda: ‘agitational propaganda’) was first used shortly after the Revolution, and the Communist Party established the Department of Agitation and Propaganda in 1920.
German-born, Tschichold is one of the most outstanding and influential typographers of the 20th century, He cleared away the old typography of pre-1925 and made room for a modern, structured and regulated new typography. His work is characterised by rigorous structure, asymmetrical placement of contrasting elements, and layouts based on horizontal and vertical underlying grids.
In the 1960s, the JAAC’s philosophy came under fire for being overly reliant on exhibitions as a platform for innovative ideas. Furthermore, during the turbulent 1960s, a perceived emphasis on aesthetics at the expense of social significance, combined with allegations of elitism, led to the organisation’s disbandment in 1970.
Graphic design has distilled the spirit of each era through the tumultuous passing of time. Approximately 3,500 landmark designs lead us through contemporary history in this visual map. Jens Müller curates the year’s standout projects, as well as a running sequence of design achievements.