Packaging Design: Successful Product Branding From Concept to Shelf

The Essence of Packaging Design

This fully updated edition, now resplendent in full color, cements its status as the quintessential source of knowledge for crafting packaging designs that act as the primary marketing vehicles for consumer products. Offering a treasure trove of practical guidance, step-by-step descriptions of the creative process, and insights into the perspectives of all stakeholders involved, this book demystifies the business of packaging design like no other.

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Bridging Concepts and Reality

The second edition brings an enriched coverage, with 35 percent of the content either new or thoroughly updated, encompassing the full spectrum of the packaging design process. From the nuances of design principles to the dynamics of the production process, it provides an all-encompassing view for professionals and aspirants in the field.

Strategy and Sustainability: New Frontiers in Packaging Design

Noteworthy is the addition of chapters that align packaging design with broader brand and business strategies, and emphasize social responsibility and sustainability. These additions reflect the shifting paradigms in the industry, highlighting the importance of ethical and environmentally-friendly practices in packaging design.

A Tapestry of Case Studies

The book is punctuated with all-new case studies and examples that vividly illustrate every phase of the packaging design process. These narratives serve as a practical guide, offering readers a glimpse into the real-world challenges and triumphs of packaging design projects.

The Historical Context and Professional Preparation

A concise history of packaging design provides readers with a framework to understand the evolution of the field. Additionally, the appendices offer invaluable resources on portfolio preparation and professional practice, making this book a comprehensive guide for both students and seasoned professionals.

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Enhance Your Design Journey

Whether you’re delving into the world of design, managing a brand, or manufacturing packaging, “Packaging Design: Successful Product Branding From Concept to Shelf” is an indispensable resource. Embark on this enlightening journey to transform your packaging designs from good to unforgettable.

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