The ultimate step-by-step visual guide to creating a successful brand, using contemporary brand identities as prototypes
Michael Johnson is among the world’s best brand consultants and graphic designers. Johnson Banks’s studio has helped many well-known clients rebrand, such as Virgin Atlantic, Think London, BFI, and Christian Aid. In the process, he has won many awards.
In Branding, Johnson breaks down common brands into their most essential parts. He does this with case studies that help us understand why we choose one product or service over another and how seemingly small factors affect important life choices. The book’s first part shows that creating a brand doesn’t start with finding a solution but with figuring out the right question—the missing market gap—that needs an answer. Johnson then reveals the hidden parts of a successful brand, such as the strapline, which gives the brand a story and a purpose, and clever uses of typography that combine design and language.
Branding looks at every step of the development process to make the most specific and immediately appealing brands. It has more than 1,000 colourful illustrations of the world’s most successful corporate identities and generic templates that make it easy to make your brand or ad.
More than a thousand colour pictures
More on Branding
Monkey Brand Soap: The Beginnings of Branding
The evolution of branding and product design in late 19th/early 20th century is exemplified by Monkey Brand Soap, revolutionizing household cleaning and advertising.
Keep reading
The Pioneer of Colombian Graphic Design: David Consuegra Uribe
David Consuegra, a Colombian graphic designer influenced by Bauhaus, integrated indigenous motifs and geometric forms into his work, shaping Colombian design. His legacy endures through education and influential designs.
Keep reading
The Enigma of Apple’s Logo: A Chronicle of Unveiling
Apple’s logo, known worldwide, conceals a fascinating history of simplicity and innovation. From Newton to the iconic bitten apple, its evolution astounds.
Keep reading
Packaging Design: Successful Product Branding From Concept to Shelf
“Packaging Design: Successful Product Branding From Concept to Shelf” is a comprehensive guide for designers and brand managers to create captivating and communicative packaging.
Keep reading
Celebrating Gordon Lippincott: A Titan of Design and Brand Identity
J. Gordon Lippincott, a design pioneer, revolutionized corporate identity and product design, leaving a timeless legacy that continues to influence modern branding.
Keep reading
Julien Hébert: A Versatile Beacon in Canadian Design
Julien Hébert, a Quebec-born artist, blended philosophy, comics, and industrial design, leaving a lasting mark with iconic creations like the Expo 67 logo.
Keep reading
Fortnum & Mason: A Symphony of Design and Taste
Fortnum & Mason, established in 1707, embodies British design heritage. Its product displays showcase balance, contrast, and emphasis, offering a sensory journey.
Keep reading
The Evolution of Qantas’s Flying Kangaroo: A Study in Design
The Qantas logo, with its iconic ‘Flying Kangaroo’, symbolizes national identity and graphic design evolution. It embodies balance, movement, and Australian heritage.
Keep reading
The End of an Era: Fruit Stripe Gum
A Colorful Legacy in Packaging Design Fruit Stripe Gum, a vibrant icon in the world of confectionery, has announced its discontinuation, marking the end of a colourful chapter in applied and decorative arts. For over 50 years, this gum has not just been a treat for the taste buds but also a feast for the…
Keep reading
Don Watt: A Titan of Retail Branding and Design
Don Watt, a Canadian designer and marketing pioneer, left an indelible mark on retail branding. His innovative approach continues to inspire future designers.
Keep reading
Ruth Kedar: The Creative Mind Behind the Iconic Google Logo
Ruth Kedar, known for her Google logo design, combines artistic sensibility with tech innovation. Her work spans various design realms, academic contributions, and ties to martial arts, reflecting a consistent philosophy of balance and harmony.
Keep reading
The Timeless Elegance of Moleskine Notebooks
During a shopping spree in Sydney, the author rediscovers Moleskine hardcover notebooks at Milligram. He appreciates the notebook’s perfect blend of design and function, symbolizing durability, facilitating writing as a therapeutic and creative practice, and invoking nostalgia for the traditional art of writing.
Keep reading
Neville Brody (b.1957) British Art Director & Graphic Designer
Neville Brody rose to prominence during the early 1980s surge of “designerism”: a period when the British economy was considered to be expanding, marketing, promotion, and “cultural entrepreneurship” were in the air, and young culture was a money-spinner.
Keep reading
Masters of Design: Logos & Identity
“Masters of Design: Logos & Identity” is a comprehensive guide profiling 20 renowned designers, offering real-world insights, a gallery of marks, and design principles in action.
Keep reading
Logos that Last: How to Create Iconic Visual Branding
Logos That Last is a book that shares the unique creative process of graphic designer Allan Peters, who has designed hundreds of logos for top brands and personal passion projects. It includes detailed case studies, tips for creating outstanding logos, strategies for extending logos into brand systems, and advice for turning passion into profession.
Keep reading
Adrian Frutiger (1928 – 2015) Typographer – Creator of Widely Used Fonts.
Adrian Frutiger (1928-2015), a Swiss graphic designer, created widely used fonts like Avenir and Frutiger for airports and signs worldwide.
Keep reading