Logos that Last: How to Create Iconic Visual Branding

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Logos that Last - Cover Art

Learn how to create iconic visual branding that stands the test of time with the innovative tools and inspiration in Logos That Last.

Award-winning graphic designer Allan Peters has distilled the knowledge and experience of a 20-year career into this landmark guide for designers and brand strategists of any level.

Through the years, Peters has designed hundreds of logos for top brands and personal passion projects and has developed a unique creative process that he shares in Logos that Last for the first time. Learn how to build great client relationships while cultivating consistency and productivity.

Logos that Last also includes:

  • Detailed case studies that follow designs from concept to completion
  • Tips for turning a good idea into a great logo
  • Strategies for extending a great logo into a dynamic brand system
  • Advice for turning your passion into your profession

With Logos that Last, discover how to create inventive, thoughtful, and enduring logos with Peters’s hands-on, step-by-step process. In summary, Logos that Last is a book that shares the unique creative process of designer David Peters, who has designed logos for top brands and personal passion projects. The book includes detailed case studies, tips for creating outstanding logos, strategies for extending logos into brand systems, and advice for turning your passion into your profession. This book teaches readers how to create inventive, thoughtful, and enduring logos using Peters’s hands-on, step-by-step process.

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