German-born, Tschichold is one of the most outstanding and influential typographers of the 20th century, He cleared away the old typography of pre-1925 and made room for a modern, structured and regulated new typography. His work is characterised by rigorous structure, asymmetrical placement of contrasting elements, and layouts based on horizontal and vertical underlying grids.
Paul Rand, was a seminal figure in graphic design who made innovative visual identities for some of America’s major corporations and book and magazine publishers
We all have seen the designs of Paul Rand at some stage of our lives. He had a career spanning nearly seven decades. There is the seminal logo for IBM and the logo for ABC. There is the Westinghouse logo, the logo for NeXT computers. There are posters and packaging, book covers, record covers and a multitude of magazine covers.
A monogram is a single symbol made up of one or more letters. Every aspect of an individual’s taste and fancy can be accommodated with a monogram. Monograms differ significantly, and there are of a great variety of design. There are so many different types and combinations of the same letters that no two persons with the same initials need to have the same monogram.
The American Institute of Graphic Arts (AIGA) is a professional design organisation. Members practice all forms of communication design, including graphic design, typography, interaction design, user experience, branding and identity. The objective of the organisation is to be the standard bearer of professional ethics and practice in the design profession. T
Typography is one of design’s most delightful frontiers, a strange medley of timeless rituals and timely transformation in the face of technical progress, whether you’re a serious artist, a recreational type-nerd, or a casual lover of the fine letterform you will enjoy this selection of books.
Less dramatic accomplishments and contributions to the culture of modern civilisation by artists, artisans and designers have been but little publicised. It was in 1937 that a mild-mannered, quiet and kindly man was recognised as a real genius – Frederic W. Goudy, one of the most famous type designers in the world!
This sofa is designed in a so-called minimalist style that is basic and unadorned. Throughout the late 1980s, this emergent style had a significant impact on design in Europe. The sofa in question results from a significant collaboration between a talented young designer and a manufacturer committed to promoting new design.
The universal typeface, 1925, was a geometric alphabet based on bar and circle and was designed by Herbert Bayer (1900) to function efficiently in a technological society. Bayer rejected the “archaic and complicated gothic alphabet” which lingered in the most scientifically advanced society of its time, Germany of the first world war period and the postwar era.
The type in which this sentence is written is called “italic”. Aldus Manutius the man who invented it died almost 500 years ago and his type is still in use. Today publishing a manuscript is almost instantaneous, a new best seller can be placed on Amazon and I can buy a copy minutes later. To look at the books which came off the Venitian presses of Aldus Manutius is a strange experience.
Dwiggins was born in Martinsville, Ohio in 1880, he had studied East in Chicago, and then he moved to Boston. Between the years 1917-1918, he became the acting director of the Harvard University Press. He also worked for the Yale Universty Press, designing jackets, endpapers, bindings and posters.
Adrian Frutiger was a Swiss graphic designer and typographer. Frutiger created some of the most widely used fonts of the 20th century, and they can be seen daily in airports on street signs and in subway stations. He was the creator of many internationally known and loved fonts such as Avenir, Frutiger, Univers and Vectora.