The Swiss school, also known as International Typographic Style, was a design movement from the 1950s that emphasized clarity, visual unity, and factual presentation. Its influence, including use of mathematical grids and sans-serif typography, continues to shape modern design.Read More →
Erik Spiekermann and MetaDesign successfully modernized Berlin’s underground signage by blending tradition and technology, continuing the modernist legacy in typography. The resultant information system is efficient, visually appealing, and highly acclaimed. Further enhancements, including interactive information kiosks, are ongoing.Read More →
The Broadway Hotel’s Art Deco sign struck a couple with its elegance and symmetry, reminding them of the 1920s and 1930s. The sign’s design symbolizes the era’s socio-cultural shifts and enduring design legacy.
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Helvetica is not only favoured by leading professionals but also beloved amidst the myriad of codes, signals, and signs thatRead More →
Dwiggins was known for his “Metro” series of typefaces, the first designed specifically for newspaper headlines. He produced that in 1929 when he won the gold medal of the American Institute of Graphic Arts.Read More →
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In the turbulent days of May 1968 in Paris, a group of artists calling themselves the Atelier Populaire created posters that were vital in spreading the call to unite student and workers. The propaganda of the French revolt was fed by immediate pressures. The day by day events – the disruption of classes at Nanterre University led by Daniel Cohn-Bendit, the supporting student demonstrations in Paris, the police invasion of the Sorbonne and its occupation by students, the barricades, and the government’s reaction and referendum…Read More →
A monogram is a single symbol made up of one or more letters. Every aspect of an individual’s taste and fancy can be accommodated with a monogram. Monograms differ significantly, and there are of a great variety of design. There are so many different types and combinations of the same letters that no two persons with the same initials need to have the same monogram. Read More →
The American Institute of Graphic Arts (AIGA) is a group of professional designers who aim to show how important design is to industry, society, and our future as a whole. It was started in 1914 by a small group of graphic designers, printers, publishers, and illustrators. Since then, it has developed into a national network of skilled designers, educators, students, and fans. AIGA aims to help individuals in business, the media, and the government understand how vital design and designers are. It also works to improve professional growth, promote the value of design, and set worldwide conventions and moral guidelines.Read More →
Paul Rand, was a seminal figure in graphic design who made innovative visual identities for some of America’s major corporations and book and magazine publishers
We all have seen the designs of Paul Rand at some stage of our lives. He had a career spanning nearly seven decades. There is the seminal logo for IBM and the logo for ABC. There is the Westinghouse logo, the logo for NeXT computers. There are posters and packaging, book covers, record covers and a multitude of magazine covers.Read More →
The DIY style was one of the novelties that British punk introduced in the 1970s. There were hundreds of these fanzines, the most well-known of which being Sniff in ‘Glue. i-D, published by the art director Terry Jones, evolved from a fanzine into a publishing success.Read More →
Glyphs are graphical symbols that are more or less universally used. The Ancient Greeks had a word for most of today’s needs, the glyph is a Greek word meaning carving. Glyphs should carve a road to international communication by breaking down language barriers.Read More →
Tschichold created new standards of text arrangement and style that inspired all of the British postwar graphic design, although only working for the publication for three years. Then, with the formulation of the “Penguin Composition Rules,” he was able to apply Modernist theory to the requirements of book manufacturing.Read More →
Peter Brehens (1868 – 1940) was a German graphic artist, architect and designer. He studied at the Karlsruhe and in Düsseldorf and Munich.Read More →
If you have ever read an old newspaper (early nineteenth century) and you look carefully at the old broadsheets. You will notice that words are capitalised here and there and that the rules of capitalisation, some of which you will learn shortly, seem nonexistent.Read More →
Adrian Frutiger was a Swiss graphic designer and typographer. Frutiger created some of the most widely used fonts of the 20th century, and they can be seen daily in airports on street signs and in subway stations. He was the creator of many internationally known and loved fonts such as Avenir, Frutiger, Univers and Vectora.Read More →
He was dubbed “the father” of New Wave or Swiss Punk typography . LEARN MORERead More →
Ikko Tanaka was a significant Japanese Graphic Designer, known for integrating modernism with Japanese culture. His prominent creations included logos, visual materials for brands and the graphic identity for Muji. He won multiple awards and contributed to the 1964 Tokyo Olympics.Read More →
Little is known about the early life of France’s most distinguished type designer Claude Garamond, though he is mentioned as being “at work” in the printing business early in the sixteenth century, Garamond was commissioned by the French monarch, Francis I, to cut a font of Greek letter which later became known as the “Royal Greek Type.” Read More →
German-born, Tschichold is one of the most outstanding and influential typographers of the 20th century, He cleared away the old typography of pre-1925 and made room for a modern, structured and regulated new typography. His work is characterised by rigorous structure, asymmetrical placement of contrasting elements, and layouts based on horizontal and vertical underlying grids.Read More →