The impact of the Covid-19 pandemic on our sleep is one of the more well-documented side effects, with the scenario being described as a “perfect storm of sleep difficulties”. Ikea’s 2020 ad campaign, which emphasised the need of getting enough sleep, is thus suitable.
Yusaku Kamekura’s poster emphasises the brilliance and clarity attained with the Nikon lens and the technical perfection of his client’s camera by using brilliant optical patterns and powerful, white letter-forms against an intensely dark background.
Alphonse Mucha (1860 – 1939) was a Moravian decorator, painter, and graphic artist. In the 1890s and early 1900s, Mucha is well known for his Art Nouveau posters, particularly those of Sarah Bernhardt. Mucha first designed stage sets in Vienna; moved to Munich, in 1885 and Paris in 1887.
Jules Cheret was a French painter and lithographer who became a master of Belle Époque poster art. He has been called the father of the modern poster.