Fukasawa is well-known for his designs and design theories, endowed with a quiet strength that represents people’s dreams and expectations. Conveying them using such terms as “design dissolving in behaviour”, “centre of consciousness”, “normality”, “outline”, and “archetype”, he continues to put these philosophies into practice in his designs.
Donald Deskey was an American industrial, furniture, and interior designer. He was born in Blue Earth, Minnesota. He was professionally active in New York. He may have lacked the European sophistication and architectural training of his friend Paul Frankl. However, he created a uniquely American modern style that combined streamlining with French Art Deco taste.
Swatch has revolutionised the watch industry over the previous four decades. The Swatch became the fashion item of the 1980s thanks to its combination of Swiss technology, design, and low price. It is the first watch that has become a classic look, with a black plastic band and a basic watch face.
Arthur Pulos (1917 – 1993) was a well-known design teacher, promoter, and industrial designer. Arthur Pulos was renowned for his writings, lectures in developed and developing nations, and involvement with important organizations like the International Council of Societies of Industrial Design (ICSID).