The American Institute of Graphic Arts (AIGA) is a professional design organisation. Members practice all forms of communication design, including graphic design, typography, interaction design, user experience, branding and identity. The objective of the organisation is to be the standard bearer of professional ethics and practice in the design profession. T
Gelion is a Sans serif with a geometric touch with a minimal contrast of strokes, inspired by Futura, Avant Garde, Avenir and neo-grotesque Akzidenz-Grotesk, Helvetica form remaining true to the gracefully geometric look of the early 20th-century typefaces, that ticks off a long list of branding requirements.