IKEA’s journey towards becoming a circular business by 2030 marks its first second-hand pop-up store in Eskilstuna, Sweden. The pop-up store is in the ReTuna Shopping Center, where all products sold are reused or recycled.
The new pop-up store is run by the existing IKEA Västerås store, which will provide furniture and home furnishing accessories that have been damaged for various reasons. They’ll be repaired at ReTuna and given a second chance in a new home.
Collaboration with ReTuna will help IKEA understand why some IKEA products are turned into waste, what condition they are in when thrown away, why people choose to donate or recycle products, and if there is an interest in buying repaired products.
The pop-up store is part of IKEA’s goal of developing a future-oriented and profitable business model. The second-hand pop-up store helps IKEA test this approach. It inspires more people to live a more sustainable life within the planet’s boundaries, paving the way for a transition from linear to a circular business model.
IKEA Circular and commitments
Ikeas is transforming into circular business impacts every aspect of IKEA’s business: how and where we meet IKEA customers, how and what products and services we develop, how we source materials and develop the supply chain for IKEA. They adapt their existing business model to extend product and material life by enabling the four circular loops of reuse, refurbishment, remanufacturing and recycling.
IKEA’s 2030 ambition is to become a circular business built on renewable energy and regenerative resources; decoupling material use from growth. They have a straightforward approach: making more from less, allowing the company to reduce waste and become more efficient in all we do.
IKEA’s ambitious roadmap includes various commitments:
- Create circular capabilities in all its products by 2030.
- Aim only renewable or recycled materials by 2030.
- Develop scalable solutions for customers to acquire, care and circulate products in circular ways. Join forces with others through advocacy, collaboration and business partnerships IKEA’s been travelling to a circular economy for many years.
Inter IKEA Group | Newsroom : The world’s first Second …. https://newsroom.inter.ikea.com/News/the-world-s-first-second-hand-ikea-pop-up-store-opens-in-sweden/s/b1aa5e3d-a9e8-4816-828d-72af9b914106
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