Group of Ten (est. 1970) 🇸🇪 design collective promoting creative individuality

Group of Ten Swedish design collective

Swedish Design Collective

The Group of Ten (Tio-Gruppen) was established in 1970. Gunila Axén, BrittMarie Christofferson, Carl Johan De Geer, Susanne Grundell, Lotta Hagerman, Birgitta Hahn, Ingela Hakansson, Tom Hedqvist, Tage Müler, and Inez Svensson established the TIO Gruppen a Swedish design collective, which mirrored a renaissance of interest in handicrafts. They wanted to be able to control the entire process, from the preliminary sketch to the printed textile, and to provide good Swedish design.

Because its members had previous careers in the textile industry, they wanted to be free to promote their creative ideas. As a result, they have exhibited printed textiles in New York, Paris, and elsewhere and opened a permanent Stockholm location that houses a printed textile showroom/shop. Their work was characterised by large scale, brightly coloured patterns.

Recognition

Over the years, 10-gruppen has been exhibited abroad regularly, including in New York, Tokyo, Paris and Berlin.

In addition to being sold in their own shop, 10-gruppen products were marketed by retailers and distributors throughout Sweden, Europe, Asia and the USA. 10-gruppen has also collaborated regularly with IKEA.

Sources

Tiogruppen – designers. Wayback Machine. (n.d.). Retrieved January 20, 2022, from https://web.archive.org/web/20121226025148/http://www.tiogruppen.com/en/Designers/Designers.aspx

Woodham, J. M. (2006). A dictionary of modern design. Oxford University Press.

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