The Japan Advertising Artists Club was a pioneering organisation that did much to establish Japanese graphic design during the national economic renaissance of the 1950s. In 1951 JAAC held its inaugural poster exhibition in Tokyo, a policy that began to elicit media interest in advertising design. However, in the 1960s, the JAAC’s philosophy came under fire for overly reliant on exhibitions as a platform for innovative ideas. Furthermore, during the turbulent 1960s, a perceived emphasis on aesthetics at the expense of social significance, combined with allegations of elitism, led to the organisation’s disbandment in 1970.
Woodham, J. M. (2006). A dictionary of modern design. Oxford University Press.
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