Set Design Aspects of the US Presidential Debate: What Does It All Mean? (Opinion Piece)

The US presidential debates are not just a platform for candidates to present their policies and visions but also a meticulously crafted visual spectacle. The debate between Donald Trump and Joe Biden, broadcasted by CNN, offers a rich case study of using design elements to create a specific atmosphere and convey subtle messages. Let’s delve into the various design aspects of the debate and explore their significance.

The Podium Design

The podiums used by Trump and Biden are more than stands; they are symbolic structures designed to convey authority and stability. Each podium is rectangular with triangular sides, creating a sense of solidity and permanence. The colour scheme transitions from blue at the bottom to white at the top, symbolizing a journey from the foundational principles (blue, often associated with stability and trust) to purity and clarity (white). This gradient serves an aesthetic purpose and subtly reinforces the ideals of progression and enlightenment.

Colour Schemes and Symbolism

Both candidates wore navy blue suits, which denote professionalism, stability, and trustworthiness. However, the ties they chose—Trump’s red and Biden’s blue—are laden with deeper political symbolism. The red tie worn by Trump represents the Republican Party, while Biden’s blue tie symbolizes the Democratic Party. This colour distinction visually reinforces their political identities and appeals to their respective voter bases.

Background and Stage Setup

The stage setup behind the candidates blends patriotic symbols and branding elements. Directly behind Trump and Biden is a horizontal red banner adorned with five-pointed stars, a classic American symbol representing the states and unity. This banner creates a backdrop that underscores the national importance of the debate.

The screen behind the candidates features a blue background with the CNN logo prominently displayed in white. This choice of colours and logo placement ensures brand visibility while maintaining a professional and authoritative tone. The top of the screen features a banner with 5 five-pointed stars and the words “CNN Presidential Debate.” The use of red for “CNN” and “Debate,” along with blue for “Presidential,” creates a balanced visual hierarchy that draws attention to the network and the event’s significance.

Psychological Impact of Design

The design elements used in the debate setup are carefully chosen to elicit specific psychological responses from the audience. Blue tones throughout the setup instil a sense of calm and trust, essential for a debate setting where viewers seek clarity and assurance. The strategically placed red elements inject energy and urgency, keeping the audience engaged and attentive.

The podium’s opaque structure ensures that the focus remains on the candidates, eliminating distractions. The triangular sides add a dynamic visual interest, symbolizing a forward-moving, progressive discourse. This subtle design choice aligns with the overall narrative of progress and stability both candidates aim to project.

Conclusion

The design aspects of the US presidential debate between Donald Trump and Joe Biden are a testament to the power of visual communication. Every element, from the colour schemes to the stage setup, is purposefully chosen to reinforce the candidates’ messages and the event’s significance. Understanding these design choices provides a deeper appreciation of how visual elements can influence public perception and engagement in political events.

By analyzing the debate’s design, we gain insights into the strategic use of symbolism and aesthetics to create an impactful and memorable viewing experience. This underscores the importance of design in not only enhancing the visual appeal but also shaping the narrative and emotional tone of such critical events.

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