Swatch has revolutionised the watch industry over the previous four decades. The Swatch became the fashion item of the 1980s thanks to its combination of Swiss technology, design, and low price. It is the first watch that has become a classic look, with a black plastic band and a basic watch face.
A selection of watches that are considered modern design classics includes some of the most iconic timepieces of the past few decades. One such watch is the Rolex Daytona, a favourite among collectors since its introduction in 1963. Another classic is the Omega Speedmaster, worn by astronauts on the moon landing in 1969. The Cartier Tank is also a popular choice, with its sleek and sophisticated design that has remained virtually unchanged since its creation in 1917.
For those who prefer a more contemporary look, the Apple Watch has quickly become a modern classic with its cutting-edge technology and minimalist design. The Tag Heuer Monaco, made famous by Steve McQueen in the film Le Mans, is another standout option with its square shape and bold colour scheme. These watches are not only functional timepieces but also works of art that have stood the test of time and continue to inspire new generations of designers and watch enthusiasts alike.