Edward McKnight Kauffer, influential 20th-century designer, shaped modernist visual communication. From Montana to London and New York, his fusion of art and advertising continues to inspire worldwide.Read More →
One of my favourite pinup artists was Minnesota born Duane Bryers, creator of the famous Hilda, a pleasingly, popular and plump pinup girl. Bryers’ background was as interesting as his illustrations. Born in northern Michigan, he excelled at acrobatics as a child. His family moved to Virginia, Minnesota, at 12 and he soon had the neighbourhood gang putting on the “Jingling Brothers circus, complete with burlap-sack sidewalls.Read More →
The poster has established itself as an integral part of modern marketing and has acquired the status of a typical Swiss quality product just like the one it was intended to sell. A good example is the poster designed in 1952 by Herbert Leupin (1916–1999) for the Pelikan fountain pen company. Showing an eponymous bird with a pen in its beak and a wing ink, it’s done with very little text. The message is simple: the bird is a brand name. Anyone looking to buy a fountain pen.Read More →