design theory

Fractals are intricate geometric structures created when patterns (or pieces of patterns) are altered and duplicated at ever-diminishing scales.  Besides having a tremendously important effect across a range of sciences, fractals make a stunning picture on your tablet. Even simple shapes can quickly grow complicated when they are altered again and again.  A close look can reveal endless variations of the same design theme.Read More →

Adhocism - an idea of improvisation

‘Adhocism’ ideas were coined in their book Adhocism: The Case for Improvisation by architect, theoretician, former Designer Charles Jencks and Nathan Silver (1972). Read More →

Design principles are the foundation of a good design. The design principles you learned will guide you in creating visual media. An efficient design will guide the viewer to see what you intend for them to look in the way you intended for them to see it.Read More →

Fractals are intricate geometric structures created when patterns (or pieces of patterns) are altered and duplicated at ever-diminishing scales.  Besides having a tremendously important effect across a range of sciences, fractals make a stunning picture on your tablet. Even simple shapes can quickly grow complicated when they are altered again and again.  A close look can reveal endless variations of the same design theme.Read More →

Vitruvian Man - featured image

Anthropometrics is a systematic study of human measurement that was increasingly used by designers dealing with design issues involving human movement in the decades following WWII. Their implementation of a more analytical and methodical approach to design problems had a lot in common with the techniques studied at the Hochschule für Gestaltung in Ulm from the mid-1950s to the 1960s, as well as the Design Methods trend.Read More →