Emotional Design

Emotional Design taps into the heart of the applied and decorative arts by transcending mere functionality to forge a deeper connection with the user. In this realm, every curve, texture, and colour is a deliberate choice that embodies a narrative intended to evoke a spectrum of feelings and memories. Whether it’s the comforting embrace of an ergonomically crafted chair or the warm, intricate patterns of a hand-woven textile, these objects go beyond their utilitarian purpose to resonate on a personal level, reflecting the ethos that the true essence of design lies not only in the creation of beautiful and valuable items but also in the emotional response they elicit. This approach champions the idea that the most memorable pieces of design reflect human emotion, creating a harmonious blend of artistry and practicality that speaks to the soul.

Yellow Miffy on Countertop

The Miffy plush toy collection at Dymocks offers a lesson in design and comfort using different fabrics and contemporary colour trends. These toys, an icon of minimalist design, are sustainably produced, evoke emotions, and symbolize the intersections of creativity and sustainability in decorative arts.
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La hora del té by Mexican painter Magda Torres Gurza [es] (oil on canvas, 90×140 cm).

Hyperrealism is an art genre that blurs the line between reality and representation, evoking emotion and narrative. Originating from photorealism, it has greatly influenced design, involving material realism, emotional resonance, thematic depth, and technical sophistication. Its future relevance lies in enhancing sensory experiences and emotional connections.
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A conceptual dimension in web design, development and thinking is called “Kansei engineering” a deeply held philosophy that every web site should be designed and developed to provide strong emotional as well as functional satisfaction to its user.Read More →