by Ellen Lupton
As with good storytelling, good design brings ideas to life. Ellen Lupton’s latest book is a creative thinking playbook showing designers how to use storytelling techniques to create satisfying graphics, products, services, and experiences. Whether they’re making a digital application or a data-rich publication, designers invite users to enter a scene and discover what’s there. Line, shape, and form are all used by an intriguing logo, page layout, or retail space to guide users on dynamic journeys.
Design Is Storytelling takes a narrative approach to the psychology of visual perception. This book will assist any designer in amplifying the narrative power of their work by presenting dozens of tools and concepts in a lively, visual manner. Use this book to arouse emotions, foster empathy, articulate values, and inspire action; to construct narrative arcs and create paths through space; to integrate form and language; to assess the storytelling power of a project; and write and deliver strong narratives.
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