Edward McKnight Kauffer, influential 20th-century designer, shaped modernist visual communication. From Montana to London and New York, his fusion of art and advertising continues to inspire worldwide.Read More →
Jan Tschichold, a renowned typographer, revolutionized book cover design for Penguin Books in the 1930s, emphasizing simplicity and balance. His influence persists in modern graphic design.Read More →
The poster has established itself as an integral part of modern marketing and has acquired the status of a typical Swiss quality product just like the one it was intended to sell. A good example is the poster designed in 1952 by Herbert Leupin (1916–1999) for the Pelikan fountain pen company. Showing an eponymous bird with a pen in its beak and a wing ink, it’s done with very little text. The message is simple: the bird is a brand name. Anyone looking to buy a fountain pen.Read More →