Modernism (Page 10)

Modernism, a philosophical movement originating in the late 19th and early 20th centuries, significantly influenced the applied and decorative arts, fostering a departure from traditional forms and embracing minimalism, functionalism, and a rejection of ornamentation. In the realm of furniture, textiles, and ceramics, Modernism prized innovative materials and production techniques, leading to a new aesthetic characterized by clean lines, geometric shapes, and a focus on the intrinsic beauty of materials. Industrial design during this period saw a marriage of art and technology, where the form was driven by function and mass production was seen as a means to disseminate good design to the public. This ethos of simplicity and utility echoed through the design of everything from household objects to textiles, redefining beauty and elegance as a reflection of the machine age and pushing the boundaries of what decorative arts could achieve.

Olivetti Lexikon

Olivetti, an Italian office machinery firm, has a rich design history, emphasising aesthetics in products, architecture, and corporate culture since its 1908 founding by Camillo Olivetti.Read More →