The American Institute of Graphic Arts (AIGA) is a professional design organisation. Members practice all forms of communication design, including graphic design, typography, interaction design, user experience, branding and identity. The objective of the organisation is to be the standard bearer of professional ethics and practice in the design profession. T
The colour red is the colour that attracts attention, excites curiosity and arouses to action. Red is psychologically stimulating, and it can be used to increase blood circulation. Representing passion and power, red is the colour that will attract the most attention. The color red is the colour of fire and blood, so it is associated with danger, war, energy strength, determination desire, and love.