Max Bill Wechlin-Tissot & Co, Zürich, Artz- und Spitalbedarf 1930s - featured image

Max Bill (1908 – 1994) was a Swiss painter, sculptor, architect, designer, teacher, and writer. He studied at the Bauhaus from 1927 to 1929, then returned to Switzerland, primarily in Zurich. He saw himself as primarily an architect, but he worked in several fields, with the ultimate goal of bringing the various branches of the visual arts together—he once described art as the “sum of all functions in harmonious unity.”Read More →

Le Corbusier black and white image

Born Charles Édouard Jeanneret, Swiss-born architect, designer and theorist, Le Corbusier was one of the most influential artistic figures in 20th-century architecture, publisher of the Esprit Nouveau Modernist newspaper in 1920, author of several influential books including Vers une architecture (1923), L’art décoratif d’aujourd’hui (1925) and Les 5 points d (CIAM). He also coined the principle that ‘a machine for living in’ was the modern home.Read More →

The poster has established itself as an integral part of modern marketing and has acquired the status of a typical Swiss quality product just like the one it was intended to sell. A good example is the poster designed in 1952 by Herbert Leupin (1916–1999) for the Pelikan fountain pen company. Showing an eponymous bird with a pen in its beak and a wing ink, it’s done with very little text. The message is simple: the bird is a brand name. Anyone looking to buy a fountain pen.Read More →