Swatch has revolutionised the watch industry over the previous four decades. The Swatch became the fashion item of the 1980s thanks to its combination of Swiss technology, design, and low price. It is the first watch that has become a classic look, with a black plastic band and a basic watch face.Read More →
Tschichold created new standards of text arrangement and style that inspired all of the British postwar graphic design, although only working for the publication for three years. Then, with the formulation of the “Penguin Composition Rules,” he was able to apply Modernist theory to the requirements of book manufacturing.Read More →
Adrian Frutiger was a Swiss graphic designer and typographer. Frutiger created some of the most widely used fonts of the 20th century, and they can be seen daily in airports on street signs and in subway stations. He was the creator of many internationally known and loved fonts such as Avenir, Frutiger, Univers and Vectora.Read More →
He was dubbed “the father” of New Wave or Swiss Punk typography . LEARN MORERead More →
Itten was a founding member of the Weimar Bauhaus, along with German-American painter Lyonel Feininger and German sculptor Gerhard Marcks, under the guidance of German architect Walter Gropius. TELL ME MORERead More →
German-born, Tschichold is one of the most outstanding and influential typographers of the 20th century, He cleared away the old typography of pre-1925 and made room for a modern, structured and regulated new typography. His work is characterised by rigorous structure, asymmetrical placement of contrasting elements, and layouts based on horizontal and vertical underlying grids.Read More →
Max Ernst Haefeli (1901-1976) was a Swiss architect and designer born in Zurich. He worked in the Otto Bartning studio in Berlin between 1923-24.Read More →
Sigfried Giedion (1888-1968) was a Swiss art historian and designer. He was born in Prague. Read More →
Long experience meets vast expertise. Longines has created outstanding timepieces as a traditional watchmaker sinceRead More →
Hans Gugelot (1920 – 1965) began his career in engineering (1940–2) and architecture (1940–6) in Switzerland and was closely associated with the radical Hochschüle für Gestaltung (HfG) in UlmRead More →
Jean Dunand is a Swiss sculptor, metalworker, and artisan. He was born in 1877 in La Chaux-de-Fonds and died on the 27th of December 1942.Read More →
Max Bill (1908 – 1994) was a Swiss painter, sculptor, architect, designer, teacher, and writer. He studied at the Bauhaus from 1927 to 1929, then returned to Switzerland, primarily in Zurich. He saw himself as primarily an architect, but he worked in several fields, with the ultimate goal of bringing the various branches of the visual arts together—he once described art as the “sum of all functions in harmonious unity.”Read More →
Kurt Thut (b. 1931-2011) was born in Möriken, Switzerland. In his father’s workshop, while attending the School of Art and Design in Zurich, Thut improved his carpentry skills.Read More →
Marianne Straub began weaving as a child and later trained under Heinrich Otto Hürlimann Between 1928-31, at the Kunstgewerbeschule, Zürich. Between 1932-33, she was involved with machine production, at Bradford Technical College.Read More →
Gertrud Preiswerk was a Swiss textile designer she was born in Basel. Between 1926 andRead More →
Herbert Matter (April 25, 1907 – May 8, 1984) was a Swiss-born American photographer and graphic designer known for his pioneering use of photomontage in commercial art.Read More →
While the space arrangements in this structure are inconsistent, its relationship to its site, separation of living from service spaces, and deep window recesses echo his stark, robust and towering style. Read More →
She was a wealthy lady with cultural aspirations, who spent her time travelling between the great cultural centres and fashionable holiday resorts of Europe, and who liked to gather artists and authors around her.
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The Swiss Army Knife, every schoolboy’s dream, was first manufactured in the late nineteenth century. The knife is more than a simple pen knife, with its distinctive bright red body bearing the trademark white cross: it is a compact household tool kit.Read More →
In Switzerland and Rotterdam, he worked as an apprentice and collaborator with Willem van Tijen and H.A. Maaskant. He founded an architecture firm in Solothurn in 1949. He was a guest professor at the University of Southern California in Los Angeles from 1966 to 1971.Read More →