Herbert Bayer was an American; painter, photographer, architect, designer, and sculptor. His unspecialised approach to art and design reflected his Bauhaus training emphasizing basic principles of visual communication. He emerged as a veritable one-person band of modernism, able to address problems of form in practically any medium.
The universal typeface, 1925, was a geometric alphabet based on bar and circle and was designed by Herbert Bayer (1900) to function efficiently in a technological society. Bayer rejected the “archaic and complicated gothic alphabet” which lingered in the most scientifically advanced society of its time, Germany of the first world war period and the postwar era.
Typography is one of design’s most delightful frontiers, a strange medley of timeless rituals and timely transformation in the face of technical progress, whether you’re a serious artist, a recreational type-nerd, or a casual lover of the fine letterform you will enjoy this selection of books.
The type in which this sentence is written is called “italic”. Aldus Manutius the man who invented it died almost 500 years ago and his type is still in use. Today publishing a manuscript is almost instantaneous, a new best seller can be placed on Amazon and I can buy a copy minutes later. To look at the books which came off the Venitian presses of Aldus Manutius is a strange experience.
Stanley Morison, widely regarded as one of the most influential typographic designers of the twentieth century, was drawn to the subject by his passionate interest. Early on, he worked for several publishers and printing houses, including Francis Meynell’s Pelican Press and the Cloister Press.
Dwiggins was born in Martinsville, Ohio in 1880, he had studied East in Chicago, and then he moved to Boston. Between the years 1917-1918, he became the acting director of the Harvard University Press. He also worked for the Yale Universty Press, designing jackets, endpapers, bindings and posters.
German-born, Tschichold is one of the most outstanding and influential typographers of the 20th century, He cleared away the old typography of pre-1925 and made room for a modern, structured and regulated new typography. His work is characterised by rigorous structure, asymmetrical placement of contrasting elements, and layouts based on horizontal and vertical underlying grids.
Paul Rand, was a seminal figure in graphic design who made innovative visual identities for some of America’s major corporations and book and magazine publishers
We all have seen the designs of Paul Rand at some stage of our lives. He had a career spanning nearly seven decades. There is the seminal logo for IBM and the logo for ABC. There is the Westinghouse logo, the logo for NeXT computers. There are posters and packaging, book covers, record covers and a multitude of magazine covers.
Adrian Frutiger was a Swiss graphic designer and typographer. Frutiger created some of the most widely used fonts of the 20th century, and they can be seen daily in airports on street signs and in subway stations. He was the creator of many internationally known and loved fonts such as Avenir, Frutiger, Univers and Vectora.
Little is known about the early life of France’s most distinguished type designer Claude Garamond, though he is mentioned as being “at work” in the printing business early in the sixteenth century, Garamond was commissioned by the French monarch, Francis I, to cut a font of Greek letter which later became known as the “Royal Greek Type.”
The Universal Typeface Experiment is a promotional website sponsored by Société Bic, the Bic pen’s manufacturer. The website crowdsources a typeface from smartphone users who use a touchpad and a newly modified BIC pen named the Crystal Stylus, a touchpad-friendly rubber tip, to enter their handwriting on the website.
Transforming Type examines kinetic or moving type in a range of fields including film credits, television idents, interactive poetry and motion graphics. As the screen increasingly imitates the properties of real-life environments, typographic sequences are able to present letters that are active and reactive.