The universal typeface, 1925, was a geometric alphabet based on bar and circle and was designed by Herbert Bayer (1900) to function efficiently in a technological society. Bayer rejected the “archaic and complicated gothic alphabet” which lingered in the most scientifically advanced society of its time, Germany of the first world war period and the postwar era.
German-born, Tschichold is one of the most outstanding and influential typographers of the 20th century, He cleared away the old typography of pre-1925 and made room for a modern, structured and regulated new typography. His work is characterised by rigorous structure, asymmetrical placement of contrasting elements, and layouts based on horizontal and vertical underlying grids.
Herbert Bayer was one of the Bauhaus’s most influential students, teachers, and proponents. Most of Bayer’s photographs come from the decade 1928–38, when he was based in Berlin working as a commercial artist. He designed the show Road to Victory (1942), which would set the course for Steichen’s influential approach to photography.
Paul Rand, was a seminal figure in graphic design who made innovative visual identities for some of America’s major corporations and book and magazine publishers
We all have seen the designs of Paul Rand at some stage of our lives. He had a career spanning nearly seven decades. There is the seminal logo for IBM and the logo for ABC. There is the Westinghouse logo, the logo for NeXT computers. There are posters and packaging, book covers, record covers and a multitude of magazine covers.
Typography is one of design’s most delightful frontiers, a strange medley of timeless rituals and timely transformation in the face of technical progress, whether you’re a serious artist, a recreational type-nerd, or a casual lover of the fine letterform you will enjoy this selection of books.
The type in which this sentence is written is called “italic”. Aldus Manutius the man who invented it died almost 500 years ago and his type is still in use. Today publishing a manuscript is almost instantaneous, a new best seller can be placed on Amazon and I can buy a copy minutes later. To look at the books which came off the Venitian presses of Aldus Manutius is a strange experience.
Stanley Morison, widely regarded as one of the most influential typographic designers of the twentieth century, was drawn to the subject by his passionate interest. Early on, he worked for several publishers and printing houses, including Francis Meynell’s Pelican Press and the Cloister Press.
Dwiggins was born in Martinsville, Ohio in 1880, he had studied East in Chicago, and then he moved to Boston. Between the years 1917-1918, he became the acting director of the Harvard University Press. He also worked for the Yale Universty Press, designing jackets, endpapers, bindings and posters.
It’s critical to keep up with the latest apps, technology, and trends in the fast-changing world of visual communication, but it’s also critical to have a good understanding of design as a subject of study with a long history of lessons to learn. With that in mind, here are a few must-have books for any designer. The books are significant, educational, and reasonably priced.
Adrian Frutiger was a Swiss graphic designer and typographer. Frutiger created some of the most widely used fonts of the 20th century, and they can be seen daily in airports on street signs and in subway stations. He was the creator of many internationally known and loved fonts such as Avenir, Frutiger, Univers and Vectora.