Visual Aesthetics

Explore the intersection of visual aesthetics and the decorative arts, where design, craftsmanship, and artistic expression merge. Discover how to form, colour, texture, and ornamentation enhance objects and spaces, creating beauty that transcends time. From historical influences to contemporary interpretations, delve into the principles that shape decorative design across various mediums, including furniture, ceramics, textiles, and interiors.

The poster has established itself as an integral part of modern marketing and has acquired the status of a typical Swiss quality product just like the one it was intended to sell. A good example is the poster designed in 1952 by Herbert Leupin (1916–1999) for the Pelikan fountain pen company. Showing an eponymous bird with a pen in its beak and a wing ink, it’s done with very little text. The message is simple: the bird is a brand name. Anyone looking to buy a fountain pen.Read More →