Artist: Leupin Herbert
Poster title: Pelikan
The poster has established itself as an integral part of modern marketing and has acquired the status of a typical Swiss quality product just like the one it was intended to sell. A good example is a poster designed in 1952 by Herbert Leupin (1916–1999) for the Pelikan fountain pen company. Showing an eponymous bird with a pen in its beak and a wing ink, it’s done with very little text. The message is simple: the bird is a brand name. Anyone looking to buy a fountain pen.
You may also be interested in
Herbert Bayer American painter, photographer, architect, designer and sculptor – Encyclopedia of Design
Herbert Bayer was an American; painter, photographer, architect, designer, and sculptor. His unspecialised approach to art and design reflected his Bauhaus training emphasizing basic principles of visual communication. He emerged as a veritable one-person band of modernism, able to address problems of form in practically any medium.