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Artist: Leupin Herbert

Poster title: Pelikan

Pelikan Poster designed by Herbert Leupin

The poster has established itself as an integral part of modern marketing and has acquired the status of a typical Swiss quality product just like the one it was intended to sell. A good example is a poster designed in 1952 by Herbert Leupin (1916โ€“1999) for the Pelikan fountain pen company. Showing an eponymous bird with a pen in its beak and a wing ink, it’s done with very little text. The message is simple: the bird is a brand name. Anyone looking to buy a fountain pen.

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