This article forms part of the Decorative and Applied Arts Encyclopedia, a master reference hub providing a structured overview of design history, materials, movements, and practitioners.
Artist: Leupin Herbert
Poster title: Pelikan
The poster has established itself as an integral part of modern marketing and has acquired the status of a typical Swiss quality product, just like the one intended to sell. A good example is a poster designed in 1952 by Herbert Leupin (1916–1999) for the Pelikan fountain pen company. Showing an eponymous bird with a pen in its beak and a wing ink, it’s done with very little text. The message is simple: the bird is a brand name. Anyone looking to buy a fountain pen?
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