The electric guitar embodies a harmonious blend of form and function, with a rich history of innovation and a modern focus on sustainability and circular design principles.Read More →
J. Gordon Lippincott, a design pioneer, revolutionized corporate identity and product design, leaving a timeless legacy that continues to influence modern branding.Read More →
Jeanne-Marie Lanvin, a name synonymous with the zenith of French haute couture, carved an indelible mark on the fashion industry through her pioneering spirit andRead More →
Nils Landberg, a pioneer at Orrefors Glasbruk, redefined glass artistry with delicate designs showcased internationally, leaving an enduring legacy.Read More →
The poster has established itself as an integral part of modern marketing and has acquired the status of a typical Swiss quality product just like the one it was intended to sell. A good example is the poster designed in 1952 by Herbert Leupin (1916–1999) for the Pelikan fountain pen company. Showing an eponymous bird with a pen in its beak and a wing ink, it’s done with very little text. The message is simple: the bird is a brand name. Anyone looking to buy a fountain pen.Read More →